EXCERPT from "Getting Your Words Out: The Basics of Promoting Your Fiction" by Rebecca Baker in Many Genres, One Craft: Lessons in Writing Popular Fiction
While I have met writers who are perfectly comfortable with the business of promoting their work — and to them I say good luck and Godspeed — the greater majority of us would prefer to believe that someone will show up, someone who knows and loves our work as much as we do, to take care of all the commercial unpleasantness that happens after we get the blasted book finished.
That person does not exist.
Actually, that person does exist. It’s you.
Rebecca Baker currently serves as the manager of communications and web content for Seton Hill University. Previous positions include associate director of media relations and staff writer, both at Seton Hill, and community affairs coordinator for Mellon Bank (now BNY Mellon). Becca is also a freelance writer. She lives in Greensburg, Pa. with her husband, Bruce Siskawicz, a photographer and graphic designer. They have two cats, Max and Sam.