Read an excerpt from "Successful Book Signings: The Personal Touch" by David J. Corwell in Many Genres, One Craft
After months, perhaps years, of diligently working on your manuscript, you’ve finally found a publisher who believes in your work – or you’ve decided to publish it yourself. Your article/book/story has arrived, you’ve set up your first signing event (bookstore managers always welcome calls or visits to discuss such an opportunity), and you’ve even sent out announcements to family and friends, as well as press releases to the local media. Now, you’re sitting (hopefully) near the entrance of the bookstore, your work nicely displayed. But as the first potential reader walks through the door, your initial enthusiasm evaporates, replaced by an internal trembling and dry mouth. You suddenly ask yourself: What do I do next?
Read an excerpt from "The Top Ten Excuses People Give…" by David J. Corwell in Many Genres, One Craft
While book signings are one of the best ways to promote your work, not everyone you talk to will buy a book. Knowing what to expect ahead of time will not only help you develop a thicker skin when it comes to selling, but it may also give you a jump on how to turn a rejection into a sale. Here are the top ten “excuses” I’ve heard from potential readers when they’re clearly not interested in buying my book(s):
1. “I’ll be back/come back later.” As you casually observe, these people will go out of their way to “miss” your table as they leave the event.
David J. Corwell’s stories appear in Cloaked in Shadow: Dark Tales of Elves (Fantasist Enterprises), Daily Flash: 365 Days of Flash Fiction (Pill Hill Press), Día de los Muertos (Elektrik Milk Bath Press), Voices of New Mexico (LPD Press/Rio Grande Books), and Tales of the Talisman (Hadrosaur Productions). He is an indefatigable promoter of his work, and his latest lineup of book signings can be found at http://booktour.com/author/david_j_corwell. David is also a 2006 graduate of the Seton Hill WPF program and the New Mexico sales rep for Fantasist Enterprises. He lives in Albuquerque with his beautiful wife and three daughters.