Read an excerpt from "Guerilla Marketing: The Reality of Selling Your Book" by Patrick J. Picciarelli in Many Genres, One Craft.
Times were when a writer sold his first book to a publisher he stayed with that same publisher for the rest of his writing career.
The publisher expected to lose money on the first book, but assumed because they had faith in the writer’s talent and his ability to acquire a readership, that the writer’s second book would break even, the third make some money, the fourth make a little more and so on. This was called “bringing up a writer.”
Of course those were the Good Old Days. In the publishing world, we’re talking about the late twentieth century.
Patrick J. Picciarelli is the author of Jimmy the Wags: Street Stories of a Private Eye, My Life in the NYPD: Jimmy the Wags, Mala Femina: A Woman’s Life as the Daughter of a Don, and Blood Shot Eyes. “The Prince of Arthur Avenue” from the Bronx Noir anthology was made into a movie in 2010. Picciarelli, a former U.S. Army machine gunner in Vietnam, spent 20 years in the NYPD, retiring as a lieutenant. He is currently a licensed private investigator. He holds B.A. and M.A. degrees in Criminal Justice from John Jay College of Criminal Justice and an M.A. in Writing Popular Fiction from Seton Hill University, where he is now adjunct faculty.